SPANNING CANOPY
LOCATION
COMPLETION
RENOVATION AREA
SCOPE
DESIGN TEAM
PROJECT INTERN
PHOTOGRAPHY
Hangzhou, China
December 2025
130 m2
Interior Design, VM Design
Josh Ren, Baoer Wang
Joshua In
WenStudio
COLLECTIVE
In the contemporary city, a brand is no longer merely a system of production, but a structure that connects individuals, daily life, and cultural relationships. ZUCZUG operates as a multi-brand platform rooted in new modes of living, fostering multiplicity through an evolving network of interactions between brands, culture, and people. As these relationships return to the everyday, clothing becomes the closest interface to the body — shaping perception through use and nurturing imagination through the ordinary.
BAZAAR
Derived from ancient Persian, “bazaar” refers to an open market system. ZUCZUG’s BAZAAR is not simply a retail space, but a relational structure where brands, products, and people are reorganized into an open cohabitation. From this, we extract two fundamental spatial elements: the canopy — providing collective order; and the stall — enabling individual expression. Together, they form a structure that is both flexible and stable.
CANOPY
The canopy serves as the spatial prototype: a continuous, lightweight structure spanning the space like a suspended roof. It opens the interior and defines scale, while receding to allow order to emerge naturally. A gridded ceiling establishes a homogeneous field, extending into slender columns that divide the space into open, continuous units. Within this system, the “stall” becomes the fundamental unit — a reconfigurable arrangement of shelves, rails, and platforms. Each forms a distinct brand corner within a shared order, allowing coexistence and change to remain intrinsic to the space.
EVERYDAYNESS
The material strategy is grounded in the everyday. Grey granite creates a continuous surface, blurring the boundary between interior and exterior both visually and tactually. White metal mesh defines the primary structural language, maintaining lightness while establishing an open, cohesive atmosphere. Within this system, subtle shifts in scale, proportion, and assembly produce a nuanced yet continuous spatial experience. Meaning emerges through use, rather than style.
COHABITATION
Under a unified canopy, brands remain independent while sharing a common structure. Boundaries dissolve as relationships form through position, scale, and open circulation, creating a continuous field for movement and interaction. Brands, consumers, and urban culture gather within this open framework. Rather than replicating a market, the BAZAAR translates its logic into a lightweight, adaptable system — a space for growth where relationships and everyday experiences are continually reshaped.