HOUSING CARNIVAL
LOCATION
COMPLETION
GFA
SCOPE
DESIGN DIRECTORS
DESIGN TEAM
PHOTOGRAPHY
Bangkok, Thailand
July 2026
1300 m2
Interior Design, VM Design
Josh Ren, Baoer Wang
Jiaxin Zhang, Joshua Inn
WenStudio, Kan Kankavee,
Natthapol Sakultem & Borwornsun Premprik
Bangkok is a cultural palimpsest shaped by layers of street markets, temples, contemporary skyscrapers, and organically evolved urban structures. Born from the streets of Bangkok, the pioneering streetwear brand CARNIVAL has grown beyond being a leader of local street culture. It has become a vibrant platform connecting youth subcultures, urban lifestyles, and community spirit. Within One Bangkok, a new urban destination at the heart of the city, we envisioned a “home” for Carnival: a cultural village where street culture, community, and collective experiences converge.
Carnival Spirit
CARNIVAL is recognized not only for its carefully curated selection of global streetwear and sports brands, but also for its own locally rooted labels that have become pioneers within Thailand’s contemporary street culture. Through deep collaborations with international brands and creative communities, CARNIVAL has established itself as an essential cultural force within Thailand’s streetwear landscape. The diversity of its products, the complexity of its collections, and the richness of its community-driven events became the starting point of our spatial exploration.
The word “House” originates from the Old English hūs, derived from the Proto-Germanic hūsą, initially referring to a shelter, dwelling, or place of protection. Over time, its meaning expanded beyond physical architecture, becoming a symbol of family, collective identity, organization, and community. A house is not merely a structure, it is a vessel where relationships between people, environments, and shared experiences are formed.
Within CARNIVAL’s “home,” each product line and brand identity becomes an individual HAUS. These spaces represent more than display units; they become containers of cultural identity. Each HAUS possesses its own spatial language, material character, and experiential quality. Together, they form a cultural village unique to CARNIVAL. Rather than a conventional retail destination, HAUS OF CARNIVAL becomes an evolving state of connection, where culture, community, and urban life continuously intersect.
Material Language
Materials, through their physical qualities and inherent characteristics, define the identity of the space. Heavy materials such as stone and concrete convey strength and permanence, representing the brand’s foundation and connection to the city. Glass, metal, and transparent structures introduce openness and fluidity, symbolizing the future, movement, and global connection. The warmth and tactile quality of timber create an intimate scale, allowing softer interactions between people, products, and space.
Each HAUS is given a distinct personality within the village. On the ground floor, the timber-framed CAFE HAUS integrates coffee preparation and cashier functions, with the kitchen concealed within a semi-enclosed wooden cabin. A transparent glass POPUP HAUS provides a flexible platform for collaborations, limited collections, and brand events, allowing endless possibilities for transformation. A dark timber DJ HAUS, an oversized house-shaped sofa in vibrant colors, and generous areas of openness coexist harmoniously, creating a flexible environment prepared for CARNIVAL’s constantly evolving cultural activities.
Ascending to the second floor, a collection of individual HAUS unfolds: the timber-framed CARNIVAL Brand HAUS, showcasing the brand’s in-house collections; the concrete Golf HAUS; the terrazzo-textured Running HAUS; the white Sneaker HAUS; the metal-framed Multi-brand HAUS; and the colorful timber Fitting HAUS integrated with cashier functions. Through the interplay of different materials—the weight of stone, the warmth of timber, and the transparency of structural frames—a unique spatial ecosystem emerges, forming CARNIVAL’s own cultural village.
Spatial Interpretation
The original space lacked a vertical circulation element between the two levels. We opened a section of the second-floor slab and transformed it into the primary connection between the two floors. As the entrance and central node of the entire “village,” the cafe extends beyond its commercial role. The structural platform supporting the staircase grows naturally from this space, allowing circulation to unfold through turns and transitions, guiding visitors toward the upper level.
Each collection establishes its own independent “house,” expressing CARNIVAL’s diverse cultural identities. Through moving between and connecting these individual spaces, visitors transform from consumers into participants of the village. Standing at the entrance of CARNIVAL One Bangkok, the glass facade reflects the greenery of Lumpini Park, Bangkok’s iconic urban oasis, embracing every visitor who arrives. The space becomes a refuge from the intensity of urban life, a transitional interface between city and nature. It is a living, open village connecting community, street, park, and contemporary street culture.