IMPRINTING LAYERS

Shanghai, China

Hirono is a unique character among POP MART’s IPs—an introspective figure who explores overlooked and internalized emotions. Through a quiet yet powerful presence, Hirono becomes a vessel for vulnerability, inviting deep emotional resonance. Embracing time, decay, and impermanence, Hirono symbolizes both comfort and healing. In Shanghai, we created Hirono’s first home—a space that embodies these subtle sensibilities.

Sheltering — Material
Hirono finds resilience in ruins, mending himself through fragments. In response to the site’s irregular boundaries, we drew from Hirono’s personality and brought order to the chaos with intention. Heavy cast concrete wraps continuously in a looping gesture, establishing a strong sense of shelter and reorganizing the fractured layout into a coherent whole. Glimpses of the exposed ceiling preserve traces of the original site and allow the space to breathe. Deeply recessed walls form alcoves for display. Along the inner side of the loop, reclaimed timber panels wrap irregular volumes. These wood surfaces echo the grain of the cast-in-place concrete—their mirrored textures narrating a shared process of imprint and transformation. From the hard concrete shell to the warm, timber-lined core, the space invites visitors to step into Hirono’s inner world.

Imprinting — Texture
Hirono celebrates the traces of aging and material process. Concrete panels cast from timber molds capture every fiber and fissure. The reclaimed wood, used first as formwork and later as interior finish, offers a tactile warmth that softens concrete’s cool precision. Conceptually, as the wooden molds are peeled away and reassembled within the interior core, they become a kind of living memory—an embedded language of belonging. The imprinted textures unify the space, quietly guiding visitors toward a deeper emotional connection between material, body, and space.

Healing — Circulation
Like Hirono’s shifting emotional states, the program unfolds under different material conditions. The entry area is a concrete shell—a sculptural, protective envelope that is raw yet grounded. Natural cracks in the concrete embrace brokenness as beauty. Within these gaps are carefully curated products that embody Hirono’s spirit. Beyond this threshold lies the warm timber-lined interior, where a fitting room and lounge offer moments of retreat and restoration. Drawing on the theme of healing, the cashier area is backed by a wall of traditional Chinese medicine drawers. Visitors encounter the raw imprint of the space through touch—reading Hirono’s emotions through material traces. In these surfaces shaped by time, they find a quiet, restorative power.

Client: POP MART
Location: Shanghai, China
Completion: February 2025
GFA: 210 sqm
Design Scope: Interior Design, VM Design
Design Team: Josh Ren, Baoer Wang
Materials: Reclaimed Timber, Precast Concrete Panels
Photography: WenStudio

小野（Hirono）在泡泡玛特IP角色中独树一帜地存在着，作为探索和重塑社会中常被忽视或隐藏的情绪的载体，通过其强大的艺术表现力揭示了这些多元的情绪，与观众产生深刻的情感联结。小野拥抱时间带来的变化和衰退，成为疗愈与安慰的象征。在上海，我们为小野创造了第一个家。在这里，我们和小野的感知情绪一起被空间包容和接纳。

庇护-材质
小野总是在破碎中自愈，丧中有暖。家是一个人性格的体现，在家一般的室内空间中我们用材料规划着不规则的空间，坚固厚重的混凝土材料以连续包裹的回形创造出强烈的庇护感，重新组织了原始场地的不规则布局。透过裸露天花板一瞥被部分保留的原始场地特征，同时为空间带来了透气感。墙体被挖掘出的深邃体量成为陈列空间。回形结构内侧不规则空间被回收木材层层覆盖，木材与浇筑木纹混凝土以相同的纹理诉说着铸造过程中的相辅相成。材质在此娓娓道出小野的性格状态，坚强柔韧，允许柔软情绪的释放。从被庇护的坚硬外壳走进小野内心，感受木材驻留的温暖。

拓印-纹理
时间烙印与材料风化在小野的世界中被保留，木与混凝土纹理相互呼应。坚硬的木纹混凝土板象征着保护、隐秘与距离感，它捕捉每个木板模具的细枝末节，留下了时间与工艺的痕迹，成为空间独特的纹理。回收木板作为混凝土模具，其自然纹理平衡了主材所带来的工业感，当外部模具被剥离铺贴成为空间的木质内核，木纹包裹带来的质朴与归属感成为内部空间可触碰的温度。拓印的纹理成为统一空间的语言，微妙的引导着到访者去体会人与空间的情绪链接。

疗愈-动线
借助不同面具，小野有着多元状态的表达。前场是家的外壳，也是小野是抵御世界的方式，坚固、粗粝、富有塑性，自然裂缝拥抱着破碎的美，也承载着主要的展陈功能。后场是被温暖木材包裹的家的内部，试衣间、休息区被安排在此，为来访者提供一隅休憩之地。空间中的传统中药铺元素也于小野的疗愈密切关联，作为收银吧台背景的药柜满铺于墙，透过时间的积累安抚着人心。到访者触碰材料感受空间的真实印记，感受小野的喜怒哀乐，感受到那份来自材料与时间的疗愈力量。
项目业主：POP MART
项目地点：中国上海
建成时间：2025.02
建筑面积：210 平方米
设计范围：室内设计、陈列设计
设计总监：任笑言、王尤宝儿
建筑材料：回收木、混凝土预制板
空间摄影：WenStudio