STACKING STAKES
LOCATION
COMPLETION
GFA
SCOPE
DESIGN TEAM
PHOTOGRAPHY
Shanghai, China
January 2024
110 m2
Interior Design & VM Design
Josh Ren, Baoer Wang
WenStudio
HARVESTING TIMBER
Inspired by the brand's mission to blend outdoor trends with urban life, Studio Profile envisioned the space as a piece of nature transplanted into the city. Timber blocks have been carefully arranged within the space, constructing various types of display components and programmatic units.
WOOD SPLITTING
Among the wooden structures are two dense blocks resembling forest cabins. When an axe splits timber, end or face grain patterns are revealed depending on the angle of the cut. Through stacking, these blocks juxtapose and exhibit the two different grains together. The density offers privacy for functions such as storage, cashier, and fitting rooms. Nails and planes are wedged between the horizontally stacked wood to create additional display surfaces. Around the blocks, neatly arranged wooden stakes serve as the main display units, with metal crossbars connecting between blocks, or interspersed with metal perforated plates, surfaces, and mirrors to meet various display needs.
NATURAL LIGHT
The shop is located on the ground floor, with an L-shaped open facade bringing ample natural light into the store. To maintain the natural feel of the space, the raw conditions of the site are largely preserved. The white-coated exposed ceiling provides a neutral background for the suspended wooden lighting. T5 fluorescent tubes are embedded within the entire length of the timber, illuminating the space while preserving the natural quality of light.
By using consistent lumber dimensions and balancing elements of wood and metal, Studio Profile establishes coherence and visual connections between different elements in the space. Its simplicity highlights the raw beauty of materials and space. The interplay between vertical and horizontal elements, dense and loose arrangements, and grounded and elevated features adds depth to the humble arrangement of the store.